Experience & Education
jungle scout /forecastly
Marketing Manager || January 2018 - Present
Forecastly acquired by Jungle Scout in April 2018.
Developed product positioning, value proposition and all brand messaging and guidelines for key target audiences.
Building creative assets, advertisements, and marketing content.
Planned go-to-market launch strategies for all app new products, campaigns, feature releases.
Created and managed all marketing strategies for the Forecastly SaaS application, including content, social, digital, paid, and more.
Manage all data, information, and analytics, growing net cashflow +$17K in 6 months, MRR $13.2K.
Managed ZenDesk customer service desk for three months while support was on maternity leave.
Creation and development of content audit and strategy for new SaaS platform to be rolled out Q1 2019.
Marketing Manager || May 2015 - December 2017
Responsible for the marketing, communication and execution strategy of over 40 brands, including 2 brands manufactured in-house, Tultex & Ei-Lo.
Developed content calendar and tracking methods, including ROI and KPI processes and tracking for all marketing efforts.
Manage and plan annual marketing budget upwards of $2M while creating annual and quarterly marketing calendar, collaborating with merchandising and sales teams.
Planned and executed launch of Hubspot platform, including servicing inbound and outbound marketing campaigns as well as managing digital ad campaigns and Google Analytics.
Reallocated budget and plans, allowing for digital marketing efforts including social, SEO, SEM, video, Google AdWords campaigns, and IP targeting.
Coordinated rebranding efforts of all TSC brands and programs including Gildan/Anvil 24/7 Program, TSC Direct, and Club TSC.
Develop campaign objectives, target audiences, strategies, messaging, appropriate measures and identify the optimum mix of communications and deliverables required to reach objectives including email and direct mail marketing, web and print advertising, social media, press releases, etc.
Coordinate workflow from initial idea through execution and delivery on all projects including design, production, and distribution of collateral materials, development of media plans, copywriting, editing, etc.
Event planning and execution, communicating with internal and external teams and vendors regarding project deliverables and details at all warehouse locations throughout the nation.
Marketing Associate || January 2014 - April 2015
Responsible for writing press releases, articles, and all marketing communications for media and industry publications in addition to creation and development of all new business materials and coordinating all new business proposals.
Develop and create all marketing materials with Adobe Creative Suite for proprietary bank clients throughout the nation, including new marketing collateral, marketing campaigns, email, and print communication.
Draft all written content for new website overhaul including design layout while identifying core capabilities, one-page documents describing structured investments and business offerings including complete brand overhaul, including new company name and logo, internal and external communication.
Frost Brown Todd, Llc.
Client & Firm Communications Coordinator || April 2012 -January 2014
Promoted within one year from Attorney Information and Presentation Coordinator.
Responsible for all internal and external communications on behalf of the firm, including press releases and articles.
Create and monitor all media coverage through Vocus platform, including social media platform and campaigns.
Drafting and sending all legal updates and press releases on behalf of all practice areas and industries, over 50 different types of law with over 450 lawyers, including pitching stories to local and national media outlets.
Participate in strategic planning of branding and development of innovative campaigns; overhaul of brand.
Coordinate pitch proposal and RFP/RFQ responses for all industries and practices at law firm as well as generate all marketing materials for RFP’s and pitches; aide attorneys in preparation for all clients and potential client meetings.
Assist in the production of key strategic and critical presentations for the attorneys and marketing department, including training attorneys and secretaries to navigate intranet and external website.
Developed Attorney On-Boarding Process for all new hires within the firm. Coordinate all award processes including Chambers, Best Law Firms, Super Lawyers, and U.S. News & World Report’s ‘Best Law Firms.’
University of Cincinnati
Bachelor of Arts, Communication || December 2010
Focuses in Public Relations and Journalism
Member of PRSSA